Since 1956, the Wian "West Coast Big Boy" design was used exclusively by all franchisees other than Frisch's, Manners and Azar's. Before 1954, Parkette ( Shoney's) used both versions, though never together.
Known as the "East Coast Big Boy", he was copyrighted by Frisch's and used for statues and comic books for Frisch's, and its subfranchisees Manners and Azar's. Having reddish or blonde hair he was portrayed in a running pose. He was slimmer, wore a side cap, saddle shoes and striped overalls. In 1951, Bob Wian's original franchisee Dave Frisch developed a slightly different Big Boy character.
The "West Coast Big Boy" mascot was revised, fiberglass statues molded, schemes created for menus and building designs, and a comic book for children launched. Bernhard was not impressed with Washam's mascot, saying it was sloppy and had a moronic expression.
In 1955, Bob Wian hired Manfred Bernhard, son of graphic designer Lucian Bernhard, : 12 to create a new public image for Big Boy. animation artist Ben Washam sketched Richard's caricature, which became the character seen on the company trademark. Wian said, "Hello, Big Boy" to Woodruff, and the name stuck. When he was six years old, Woodruff walked into the diner Bob's Pantry as Bob Wian was attempting to name his new hamburger. The inspiration for Big Boy's name, as well as the model for its mascot, was Richard Woodruff of Glendale, California. The chain is best known for its trademark chubby boy with a pompadour hairstyle wearing red-and-white checkered overalls holding a Big Boy sandwich (double-decker cheeseburger). The Big Boy mascot Big Boy logo used from 1988 to 2020, featuring the Big Boy mascot and still seen at many locations Origin A Big Boy statue common to many restaurants in the chain. īig Boy Japan, also independent of Big Boy Restaurant Group, operates 274 restaurants in Japan. Frisch's operates or franchises 84 Big Boy restaurants in the United States. Thus Frisch's is no longer a franchisee, but Big Boy Restaurant Group and Frisch's are now independent co-registrants of the Big Boy name and trademark. The Big Boy trademarks in Kentucky, Indiana, and most of Ohio and Tennessee transferred to Frisch's ownership all other Frisch's territories transferred to Liggett. Immediately after Liggett's purchase, Big Boy Restaurants International-then known as Liggett Restaurant Enterprises-negotiated an agreement with the other large franchise operator, Frisch's Restaurants. In January 2020, Tamer Afr replaced Crawford as chairman, CEO, and co-owner. The company is the operator or franchisor for 66 Big Boy restaurants in the United States and two in Thailand. In 2018, Big Boy was sold to a group of Michigan investors and renamed Big Boy Restaurant Group, with David Crawford as chairman, CEO, and co-owner of the new company. During the bankruptcy, the chain was sold to investor Robert Liggett, Jr., who took over as chairman, renamed the company Big Boy Restaurants International and maintained the headquarters in Warren. One of the larger franchise operators, Elias Brothers, purchased the chain from Marriott in 1987, moved the headquarters of the company to Warren, Michigan, and operated it until bankruptcy was declared in 2000. Marriott Corporation bought Big Boy in 1967. It became a local chain under that name and nationally under the Big Boy name, franchised by Robert C. : 11 The restaurants became known as "Bob's", "Bob's Drive-Ins", "Bob's, Home of the Big Boy Hamburger", and ( commonly as) Bob's Big Boy. The Big Boy name, design aesthetic, and menu were previously licensed to a number of regional franchisees.īig Boy began as Bob's Pantry in 1936 by Bob Wian in Glendale, California. Big Boy Restaurant Group, LLC is an American restaurant chain headquartered in Southfield, Michigan.
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